WSVU-AM (“960AM”) is an AM radio station licensed to North Palm Beach Florida. The station operates on 960AM, 95.9FM and 106.9FM with a True Oldies format that consist of 60’s and 70’s rock and roll. The transmitter is located in West Palm Beach, FL the translators are located in North Palm Beach, and Hobe Sound, FL. With the transmitter and translators, the station covers all of the Treasure Coast and Palm Beaches.
Until September 2017, the station was offering a Soft Adult Contemporary format called “The Palm”. At that time, JVC Media of South Florida attempted to sell the station. This sale was not completed, due to the purchaser’s inability to obtain the necessary financing, and as a result Mr. Canales opted to purchase the properties from his then partnership. On October 21st, 2017 Victor J Canales began an LMA (Limited Marketing Agreement) and started operating the stations as the “True Oldies Channel” with his VCMG Company. The sale to Mr. Canales Consummated on January 29th, 2018.
“The True Oldies Channel” (TOC) is geared towards the 50+ year old Baby Boomer Generation. “TOC” is the only station in the market serving this community. Since its inception in late September 2017, the station has seen exceptional growth in ratings and revenues and believes it has exciting prospects for the future. You can also listen to the TOC on your Amazon Alexa in your home or office, simply by saying “Alexa, play True Oldies F.L.A.”